A car wrap is a fairly new customization technique for vehicles where sheets of vinyl are applied to the painted surfaces of the car. In the past, it was used primarily for commercial vehicles as a way to advertise the company’s logo and services. Today, however, car wrapping is used in a variety of situations, and has become increasingly popular in the consumer market as an alternative to traditional paint and the more recent plasti-dip or liquid wrap products. While car wrapping is still a popular choice for businesses, more and more consumers are choosing car wrapping as an affordable, reversible, and relatively easy way to customize and change the color of their vehicle.